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I’m Shijie Luo (SJ), a Senior Service Designer with an MFA in Service Design and a background in computer science. My work centers on journey management—using data-driven insights and human-centered thinking to solve complex problems and drive meaningful transformation at scale.

 

I have a deep understanding of pioneering service design theory, and I focus on making it actionable within real-world organizational systems. Whether I’m mapping journeys, designing operating models, or facilitating cross-functional alignment, I aim to bridge strategy and experience with clarity and purpose.

 

I’m especially skilled at consolidating existing resources, connecting the dots across functions and touchpoints, and translating ambiguity into actionable direction and visible solution

Equity Beats

​Framework/Web

Sponsored by Google, Facebook, Amazon

An intentional system of reflections woven into design process creating space for equity 

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Mumu is eco-campaign that help reduce the use of plastic bags and save money

Service/ UX

MuMu
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Smarty

Service/ UX

Sponsored by United Health, Philips,etc

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Smarty is a poly-pill dispenser and patient-pharmacist communication platform.

​Truist

​Service Design/

Journey Management

Truist is the 7th largest bank in the United States 

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Truth Filter

Research Framework

A research template that help you identify actionable  insights

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Service Visualization

Service Maps/Methds

A collection of all kinds of service visualization, maps and service design methods

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Babyhero

Intern/Product/UX

Babyhero is a smart thermometer for children.

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